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YouGov/Omnibus: 48 Percent of Millennials Would be Interested in Using Cryptocurrency Primarily

According to a new YouGov/Omnibus survey, 48 percent of millennials would be interested in primarily using a cryptocurrency. Among Americans as a whole, 79 percent said they are familiar with at least one kind of cryptocurrency (bitcoin being the most popular at 71%) and 36 percent say they would be interested in primarily using cryptos.

The survey was conducted August 29th – 30th, 2018 and collected answers from 1202 respondents. Additional survey results found that the second most known cryptocurrency among Americans is ethereum, with 13% saying they have heard of it. Between the genders, 27% of women say they have not heard of any cryptocurrency as compared to 16% of men.

It was also found that of those who have heard of bitcoin, 87 percent have never purchased, sold, or mined it and nearly half chose the response option “I’m glad I didn’t buy Bitcoin earlier, and I don’t plan to buy it.”

Commenting on these results, Coin Journal quotes Thomas Schouten, head of marketing at Lisk, as saying:

“The survey shows us that the global leaders of tomorrow are aware and open to cryptocurrency but, saying that, there may still be some way to go in improving understanding of the real future utility of the underlying technology. Generally, most people seem unaware of the massive potential in this space and don’t realize that Bitcoin and Ethereum are only the tip of the iceberg.”

The same article quotes Nydia Zhang, Co-founder of Social Alpha Foundation, as commenting:

“Almost half (48%) of millennials say they would be interested in using cryptocurrency primarily. This is interesting and reinforces how the crypto community and culture has a bigger impact on the younger generation. Despite this, there is still a misperception surrounding cryptocurrencies and bitcoin, and this is evident by the 34% of people who think crypto will not become widely accepted in the near future.”